The Mautic Conference Global brings together marketing automation enthusiasts from around the world. Here are 12 sessions that stood out from the event.
Community & Development
1. State of Mautic
An overview of Mautic's growth, new features, and roadmap for the future. Key takeaways included improved email builder, enhanced reporting, and better performance.
2. Contributing to Mautic
How to get involved in the Mautic community, from code contributions to documentation and translations.
3. Building Mautic Plugins
Technical deep-dive into creating custom plugins to extend Mautic's functionality.
Marketing Strategy
4. Lead Scoring Best Practices
Advanced techniques for scoring leads based on behavior, demographics, and engagement patterns.
5. Multi-Channel Campaign Design
Strategies for creating cohesive campaigns across email, social media, and web.
6. Personalization at Scale
How to deliver personalized content to thousands of contacts without losing the personal touch.
Technical Sessions
7. Mautic API Deep Dive
Exploring Mautic's API capabilities for custom integrations and automation.
8. Performance Optimization
Tips for keeping Mautic running smoothly as your contact list grows.
9. Security Best Practices
Protecting your Mautic instance and your customers' data.
Case Studies
10. E-commerce Success Story
How an online retailer increased conversions 40% using Mautic automation.
11. B2B Lead Generation
A software company's journey to automating their entire lead nurturing process.
12. Non-Profit Engagement
Using Mautic to increase donor engagement and retention.
Key Takeaways
The conference highlighted Mautic's growing maturity and the strength of its community. Whether you're just starting with marketing automation or looking to optimize existing campaigns, the Mautic community offers valuable resources and support.
Written by
Mautomic Team
The Mautomic team brings together experienced marketing automation specialists, developers, and consultants dedicated to helping businesses succeed with Mautic.