Insights & Tutorials

"12k emails in queue. Only processing one per minute."

If your team uses Mautic every day, you know the friction: repetitive UI clicks, ad-hoc scripts, API docs open in one tab, terminal in another, and "just one more quick export" requests coming from sales and marketing.

When you're building a platform that serves multiple organizations, one of the earliest and most consequential architectural decisions is how to handle tenancy. Do you put everyone in one database and separate their data with a `tenant_id` column? Or do you give each tenant their own datab

Fifteen repositories. Fifteen nearly identical codebases. One bug fix that had to be applied fifteen times.

When you're running a single application, monitoring is straightforward. CPU, memory, request latency, error rate - a handful of dashboards and you're covered. When you're running a multi-tenant platform with dozens of independent Mautic instances on Kubernetes, each with its own database,

Our multi-tenant Mautic platform was slow. Not broken - slow. Deployments dragged. The UI felt sluggish. Builds took longer than they should. Every operation had a vague, frustrating delay that we couldn't immediately pin on any single component.

Imagine you're a marketing manager at an organization with fifty branches. Each branch has different opening hours, a different address, a different team photo, and a different booking link. You need to send a weekly newsletter. Do you create fifty separate emails? Of course not. You creat

When the Mautic community announced version 6, we read the changelog with a mix of excitement and dread. Excitement because the new version brought a completely redesigned UI, modern frontend architecture, and migration to Symfony's security component. Dread because we maintain a heavily c

Mautic is one of the most powerful open-source marketing automation platforms available. It handles contacts, segments, campaigns, email sending, landing pages, and reporting out of the box. But out of the box, it looks and feels like Mautic. The logo says Mautic. The interface says Mautic

Every email platform engineer has heard the conventional wisdom: use webhooks for real-time event processing. Your ESP bounces an email, fires a webhook to your endpoint, you process it instantly. Simple, fast, elegant.

When you're sending 40,000 emails per minute through 52 parallel workers, you'd think the hardest problems would be obvious from the start - queue throughput, API rate limits, infrastructure scaling. But one of the most unexpectedly difficult challenges we faced while building our multi-te

Some of the hardest engineering problems aren't the ones you plan for. They're the ones that ambush you mid-implementation - when everything is working beautifully until you hit an invisible wall.

Sending a million personalized emails sounds like a problem you throw money at - more servers, bigger instances, higher API rate limits. But brute force doesn't scale economically when you're running a multi-tenant platform where hundreds of organizations need to send campaigns simultaneou

Running production workloads on AWS spot instances sounds like a terrible idea - until you look at the numbers. A 50-65% cost reduction on compute is hard to ignore when you're operating a multi-tenant platform designed to scale to hundreds of instances.

Kubernetes is famous for self-healing. Pods crash? They restart. Nodes fail? Workloads reschedule. It's one of the platform's biggest selling points.

When your business model depends on onboarding new customers quickly, every minute of manual setup is a bottleneck. We built an automated provisioning system that takes a new Mautic tenant from "button click" to fully operational instance in under 8 minutes - with zero DevOps involvement.

Imagine you're running a marketing automation platform with over a hundred independent Mautic instances - each with its own database, its own configuration, and its own production traffic. Now you need to push an update. To all of them. Without breaking anything.

The Mautic community gathers for Mautic World Conference 2025, featuring sessions on AI, email deliverability, and the future of open source marketing.

Preview of the Mautic Conference Global 2024, featuring sessions on AI, marketing automation, and the future of open source marketing.

Learn how to integrate Mautic as an email marketing tool into your SaaS product to offer more value to your customers.

Discover the eight compelling reasons why Mautic is the ideal marketing automation tool for startups with limited budgets and big ambitions.

A preview of the Mautic Conference Global 2023, featuring sessions on marketing automation and community updates.

Highlights from the Mautic Conference Global, featuring sessions on marketing automation, community development, and Mautic best practices.

A comparison of the most popular marketing automation platforms available today, including open-source and commercial options.

Learn how to use Mautic's Dynamic Content feature to deliver personalized messages to your website visitors based on their location, behavior, and other criteria.

A hands-on guide to segmenting your website visitors in Mautic based on location, activity, social media data, and more.